Lyra Health is an employee mental health and well-being benefit. Lyra helps companies improve access to effective mental health care for their employees.
I was tasked to create a moodboard for the future of Lyra’s illustration and explore a new illustration style for an existing product page.
Role: Illustration, Illustration System Design, Art Direction
Challenge
Reconsidering the illustration concept that pertains to user meeting preferences.
Core concept: customer meeting their therapist virtually.
Brand Value
Lyra Health’s mission is to transform behavioral health care through technology with a human touch. With an emphasis on making care accessible, Lyra helps improve people’s experience more personalized and effective. Lyra’s product personality is focused on trustworthiness, warmth and inclusivity.
Existing Illustrations
Moodboard
Relaxing, gentle, and mature tone to help build trust
Clean shapes with fluid forms and texture to give a sense of touch and warmth
Limited palettes for simplicity and consistency throughout the product
Using lighter colors to an approachable feeling
Blues and greens to help evoke calmness, orange and yellows are good options that’s friendly and optimistic
Explorations
Concept 1: Focusing on the customer and their environment
Concept 2: Showing both the customer and therapist in a realistic way
Concept 3: Having the customer and therapist in the “same space” with a digital divider
